Blinq and you won’t miss it
Amplified Intelligence is an Australian based global leader in research, measurement and software solutions for human attention in media. In other words, they’re a bunch of brainiacs doing incredibly clever things in the attention field. We were tasked to create a name as well as the look and feel for a new research rewards program that encourages and maintains research panel participation.
Within a cluttered and tech-oriented market, we strategically created a refreshingly human-centric name and brand mark that appealed to potential participants.
Rather than a boring ‘please explain’ video, we created an entertaining (and somewhat funny) animated content piece that showed potential participants exactly how the rewards program works.
One of the biggest challenges facing research programs is maintaining the participant once they’ve joined. We’re happy to say the drop-off rate has been reduced by half since the launch of Blinq. Go team!
