A label design that's twice as nice
Animus is a Victorian-based boutique distillery that quickly became an award dominator on the world gin stage. We were tasked to create a unique label design for its latest release Animus Octet.
Animus Octet embodies eight ingredients that come together in perfect harmony. In an overly crowded gin market, we needed to find an edge that truly represented its uniqueness. So, after a few taste tests we were convinced that the starring ingredient was without a doubt its silky fig leaf. But just to be absolutely sure, we went back for more.
A single label design based on the silky fig leaf was created showcasing a colourful visual metaphor for its burst of flavours. But that’s only half the story - we wanted a label design that was twice as nice and symbolised all the ingredients coming together. So, when you place two bottles side-by-side in a bar or bottle shop – voila! You instantly have a standout mini billboard that screams “drink me”.
