Let’s save this Christmas
Imagine a child waking up on Christmas Day and having nothing to unwrap. No gift, no new toy, and sometimes nothing to eat. Sadly, this is the reality facing an increasing number of South Australians during the festive season.
That’s why UnitingSA’s Christmas Appeal is so important for the many families and individuals doing it tough. Their annual Christmas Appeal helps provide gifts for children and puts food on the table for those who are struggling.
As the creative agency, we’re truly honoured to be involved in the 2024 Appeal. So, we wanted to think outside the box to disrupt people who are going about their day to day and encourage them to ‘Save this Christmas’ by donating to this worthy cause.
Our campaign leverages off the traditional retail ads leading up to Christmas, but with an unexpected twist. What you’re ‘saving’ is a child or family from having nothing to look forward to on Christmas Day.
All our campaign collateral is strategically placed amongst retail environments where shoppers congregate either physically or online to maximise an already captive audience.
Stay tuned for the results!!
If you or your workplace would like to ‘Save this Christmas’, please give what you can to UnitingSA’s Christmas Appeal. Anything from as little as a $10 could bring a smile to a child’s face.
You can donate now via at the UnitingSA Christmas Appeal website.
