Repositioning one of the largest council districts in South Australia.
The City of Port Adelaide Enfield is unique in every sense of the word - from its traditional owners to becoming the gateway to trade and commerce in South Australia. It was also pivotal to Adelaide’s colonisation when Colonel Light first sailed up the Port River. Today, its rich history still runs deep and wide across the 52 suburbs that reside within its borders, and it’s become home to over 133,000 South Australians.
Our task was to uncover its heart and soul and breathe new life into its identity. So, we rolled up our sleeves (just like those of yesteryear) and started working on the very fabric of PAE. Our First Nations people, together with those who ventured onto these shores, the workers who worked their fingers to the bone, and the entrepreneurs who saw opportunities here – all helped shape the places, the icons, and the character that has become synonymous with the city’s DNA.
With a history as rich and storied as the City of Port Adelaide Enfield, there already existed a real and authentic truth - it’s a city, made by the people, loved by the people.
Multiple campaign executions were localised for those who live, work & play in the City of PAE. An extensive outdoor strategy included bus shelters, billboards, supersites, retail and business precincts.
